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La Quinta Cadillac Military Offer


WE SALUTE YOU. THANK YOU FOR YOUR SERVICE.

The men and women of the U.S. Military are devoted to giving their all in the line of duty. In recognition of this bravery, the GM Military Discount is our promise to give service members the vehicle savings they deserve. Read on to start saving hundreds, even thousands, on a new Cadillac — with our lasting gratitude.

WHO IS ELIGIBLE?

  • U.S. Army, Navy, Air Force, Marines, Coast Guard, and National Guard.
  • Eligible participants include Active Duty members, and Reservists.
  • U.S. Military Veterans within three years of discharge date and Retirees.

WHAT YOU NEED

  • Once you’ve logged onto our site through ID.me, your identity will be verified, which means you’ll no longer be required to provide proof of eligibility at the dealer.
  • However, you must still bring your authorization number — along with a copy of your driver’s license with the license number redacted — to your dealer when you’re ready to purchase/lease a new vehicle.
Cadillac Military Information

The General Motors Military Discount Program (The Program) provides eligible participants (The Participant) with the opportunity to purchase/lease new or unused Cadillac vehicle at The Program price at a participating dealer. By purchasing or leasing a vehicle through The Program, The Participant acknowledges these Rules and Guidelines and agrees to abide by them. It is the responsibility of The Participant to know the rules of The Program as set forth in this document. Violations of these rules by The Participant may result in sanctions against The Participant. The Program may be withdrawn at any time, and its terms are subject to change from time to time by General Motors (GM). Final decisions in all matters relating to the interpretation of any rule or phrase of this activity rest solely with General Motors. The program cannot be applied to a prior purchase or lease.